Air Society

Nike women

Opportunity

Air Society is a women’s network that strives to connect, inspire, and empower creative-minded women through self-expression and collaboration.
During the summer of 2017, we created a social campaign to help Nike Women bring to life a journey about extraordinary women who are pushing boundaries in their diverse fields.

Idea

The women of Nike Air Society were asked to use their influence to make the invisible visible, to surface the things we might not always see. Reveal the hard work behind their success.

emily oberg
moma ps1

(un)seen

We used an editorial approach to reveal the (often) unseen effort behind each woman’s success, to showcase the people that motivate her, and the hidden strategies that empower her, so we could empower the wider community.

mishay petronellicarolinejenny sabin

Hannah sider, artist photographer

We partnered with the photographer Hannah Sider to bring their stories to life. We collaborated on an approach away from the traditional active photos by Nike to focus on their creative sides in more emotional portraits.

nike nyc air society

Client

Nike

Role

Art Direction
Visual Design

AGENCY

AKQA

Year

2017

Creative Team

Carlos Matias, Design Director
Sarah-Jayne Boyd, Strategist
Thomas Loizeau, Art Director