Paristories

EXPERIENCE the game THROUGH THE EYES OF the FANS

Insight

While Paris Saint-Germain counts 20 millions fans throughout the world, only 46,580 supporters can attend games at Parc des Princes stadium. How could the remaining fans experience the actual thrill of a live football match? Paristories offers a unique way to enjoy the game, as viewers can fully immerse themselves into it.

Opportunity

Supporters and staff sharing their best shots on Google Photos would allow everyone in the world to experience the game from any angle in the stadium, taking an impression from both the technical game and the atmosphere among supporters. Paristories used this user generated content to offer a new and innovative way to watch football.

Idea

Immersive and easy to use

Paristories is one of the pioneer experience of virtual reality by Google, offering a deeply engaging experience on every devices. Every big moment of the game was exporable in a 360° view, based on enhanced content and Google Photospheres.

Every point of view

Take a look at the stadium crews backstage during the pregame, have a glance at the VIP sections during half time or dive right into the action for Zlatan’s goal to feel the exultation of the spectators. Watch your own version of the game.

paristories homeparistories 360paristories photosphere

Impact

The experience was well received by public as 10 times the capacity of the Parc des Princes joined the experience for an average time of 1:30 minutes spent on the platform.

Client

Google

Role

Creative Concepting
UX Design
Visual Design

AGENCY

AKQA

Year

2014

Awards and recognition

The FWA, Site of the day
The FWA, Mobile of the day

Creative Team

Peter Lund, Creative Director
Daniel Baesler, Design Director
Massaer N’diaye, Senior Creative
Clement Vidal, Creative
Hugo Thomas, Motion Designer
Thomas Loizeau, Designer